Former Miami Hurricanes star Haley Cavinder imitated her fiancee and Dallas Cowboys tight end Jake Ferguson for an Under Armour commercial. The couple were part of individual Under Armour promos promoting HeatGear, which is the brand’s signature performance fabric line designed to keep athletes cool in hot conditions.
In the video featuring the tight end, Ferguson is talking about the advantages of using the HeatGear as he himself demonstrated how agile and comfortable the product is.
“What’s good y’all, it’s pro football player Jake Ferguson,” Ferguson said in the video. “I’m out here, staying dry, Fergie Fresh, it’s next level. Under Armour Heat Gear makes the game easy. It moves with me, and it never holds me back. Every rep is perfect, because it’s never constricted. Impression locks me in.”
In another clip from Under Armour dedicated to their female customers, Haley Cavinder can be seen imitating her fiancé in a similar video. Like the tight end, Haley Cavinder did a mimic/homage (“Fergie Fresh”) in a campaign for Under Armour.
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Haley Cavinder’s Fiance Jake Ferguson’s Association With Under Armour
Just a few weeks ago, Jake Ferguson signed a multi-year partnership deal with Under Armour. His fiancée, Haley Cavinder, and her sister Hanna already had deals in place with the brand.
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Ferguson was recently featured in Under Armour’s “We Are Football” campaign. Talking about the association, his agent Jeff Hoffman wrote on LinkedIn:
“Jake’s long-term partnership with Under Armour continues to elevate his profile on and off the field. The campaign reflects football’s full ecosystem—community, culture, and creativity. We’ll be sharing not just the commercial, but also exclusive BTS moments that capture Jake’s authenticity and energy. This is what happens when brand and athlete values align for the long run.
The campaign featured several other NFL athletes as well, such as Justin Jefferson, Zay Flowers, Diana Flores, Cam Ward, Luther Burden III, and more.
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