Bill Belichick’s UNC debut against TCU was supposed to be a historic fresh start after his appalling Patriots exit in 2023. Instead, it turned into a meme fest, as the Horned Frogs demolished the Tar Heels with a 48-14 win, and the internet wasted no time piling on.
Fans flooded social media with jokes, edits, and brutal takes. Some compared Belichick’s confused sideline look, while others brought back talks about Tom Brady at UNC’s collapse. One viral clip showed him in a brutal janitor role if he didn’t have Brady. The darker side of the memes even posted mock edits of Belichick “bleeding Tar Heel blue” after the loss. Others showed him chewing into his players postgame.
Michael Jordan showing up in Bill Belichick’s office after the North Carolina game to make Bill pay for his gambling losses: pic.twitter.com/FITaMTwRam
— In My Mind (@MeAloneInMyMind) September 2, 2025
bill belichick could be on any beach in the world right now and decided to lose by 34 to TCU while making ESPN so bored they put a dog on color commentary pic.twitter.com/6vq6jZF3ep
— dan (@pine_cohn) September 2, 2025
Bill Belichick went from winning bowls to getting blown out by TCU
pic.twitter.com/xtpMfLlX68— 🪽 (@ChargersRuined) September 2, 2025
How Bill Belichick looks trying to run a team without Tom Brady #TCUvsUNC pic.twitter.com/Om63srwpE4
— TBJSports (@TBJSports_) September 2, 2025
Bill Belichick when he realizes what happens when he doesn’t have a generational, once in a lifetime HOF QB to lean on. pic.twitter.com/KE4YYjbFap
— Ghost of Adam Gase (@GhostOfAdamGase) September 2, 2025
Bill Belichick the game has passed you by pic.twitter.com/FhlZKhuTGg
— Zach ✞⚡️ (@CookedByZach) September 2, 2025
“How’d it go out there in your UNC football debut?”
Bill Belichick:
pic.twitter.com/Y1zyu7LE0W— Greg (@erjmanlasvegas) September 2, 2025
Bill Belichick in the UNC locker room at halftime #TCUvsUNC pic.twitter.com/9XsSLpsW97
— iregretlikingsports (@Jimmy2424555) September 2, 2025
getting to watch bill belichick crash and burn even if it comes at the expense of unc football pic.twitter.com/7WCtnRLdDm
— Pawp (@FREETHEHORNETS) September 2, 2025
UNC players seeing Bill Belichick in the facility this week pic.twitter.com/2j6aui3KRx
— Never Made the Tourney Club (@NMTC_Hoops) September 2, 2025
On the field, the Tar Heels actually struck first. Belichick’s squad opened the game with a sharp touchdown drive, giving fans hope that “The Patriot Way” might translate to the college game. However, the tables turned pretty fast, as it was all Horned Frogs from that moment onwards. TCU quarterback Josh Hoover torched UNC’s secondary for over 300 yards and three touchdowns, while the run defense folded, surrendering 180 yards on the ground.
UNC’s offense stalled after the opening score, producing just seven more points across three quarters. Belichick, pacing furiously along the sideline, seemed visibly frustrated with missed assignments and poor tackling. By halftime, the Tar Heels trailed 27-7, and to UNC fans’ despair, they never recovered.
From call-backs to savage loss jokes, college football fans ensured that even Belichick’s reign at UNC would need to pass the winning test to save itself.
Bill Belichick’s UNC VS TCU Was A Star-Studded Affair
Bill Belichick’s debut at Chapel Hill became a cultural event, much like when Deion Sanders started against TCU in 2023. North Carolina’s clash with TCU drew an elite crowd, with legends like Michael Jordan, Lawrence Taylor, and Roy Williams as the brightest shining stars of the evening who packed Kenan Memorial Stadium to witness the dawn of the Belichick era in college football.
The energy before kickoff was electric. Belichick, famously known as “The Hoodie” during his New England Patriots stint, made his first game-day walk as UNC head coach to roaring applause. Then came the celebrity sightings featuring Jordan, taking in the action from the stands, Taylor representing NFL greatness, and Williams returning to the court he once ruled, all adding to the sense of history.
They weren’t the only ones. Former Tar Heels stars Mia Hamm and Julius Peppers were present, while country music star Eric Church joined the crowd. Even Belichick’s girlfriend, Jordon Hudson, drew attention, seated in a box alongside NFL icon Randy Moss.
Some absolute legends in the house for Bill Belichick’s North Carolina debut 🐐#GoHeels pic.twitter.com/Hl3x5kjLFx
— FanDuel Sportsbook (@FDSportsbook) September 2, 2025
As for the game itself, UNC gave the sellout crowd an early jolt of hope with a sharp opening touchdown drive. However, the celebration faded pretty fast. TCU quarterback Josh Hoover carved up the Tar Heels for more than 300 yards and three scores, while UNC’s defense looked overmatched in a 48-14 defeat. The Tar Heels also lost starting QB Gio Lopez to a big hit, forcing Max Johnson into action as the offense sputtered.
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