Head coach Brian Kelly and the LSU Tigers are reportedly making changes to their uniforms from next season. It was reported on Wednesday, July 2, that LSU plans to sell jersey patch advertisements.
This is a trend that is common in European sports and has made it’s way to North American sports in recent years. Notably, the MLB, NBA and NHL all allow jersey sponsorships.
If these reports are true, these developments could have massive implications on college sports as a whole. Jersey ads will likely become commonplace and much like in other North American sports leagues, it won’t be long before a huge number of teams start selling uniform ads. The news was initially reported by The Advocate and later posted on Instagram by On3.
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This prompted college football fans to react to the news in the comments section. The reactions were generally negative, with many expressing their criticism over these potential changes.
“Yeah it’s over for college sports,” one fan wrote.
“Please God don’t let them ruin our beautiful uni’s🙏. NCAA plz say no,” one fan commented.
“This ain’t the same CFB that I feel in love with,” one fan added.
Fans continued to react in the comments.
“Doesn’t LSU football generate enough money already?” one fan wrote.
“College football getting worse by the day, sad to see man,” one fan added.
LSU Tries to Add Jersey Advertisements A Year After On-Field Advertisements Were Approved
The NCAA has continued to try to add new streams of revenue in recent years. With the introduction of NIL a few years ago, college sports have become more expensive to run. As a result, the NCAA and its teams are looking for new ways to generate income. Jersey advertisements have the potential to bring in millions of dollars each season.
This move by LSU to try to get jersey advertisements approved comes a year after the NCAA approved on-field advertisements for teams. Many teams took the opportunity to add these advertisements on their home fields. While jersey ads could be helpful to their teams, NCAA and conference officials have emphasized that they do not want jerseys to start looking like something out of NASCAR.
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