College football has just entered a new era of NIL. The NIL Go clearinghouse and the College Sports Commission (CSC) are new enforcement mechanisms introduced as part of the House v. NCAA settlement, which was finalized in June 2025. While some people remain skeptical about how the system will work, the mood in Columbus tells a different story.
Donors and business owners connected to the Ohio State Buckeyes are celebrating the newly launched system. One donor says that they just hit the jackpot because now they can continue to support something they are very passionate about.
Insider Says Ohio State Donors Are Embracing the New System as a Game-Changer in 2025
Whether you believe it or not, this new NIL system ensures transparency in player earnings while allowing businesses to participate more effectively in supporting Ohio State athletes.
In a recent episode of “JUCK ON BUCKS College Football Show,” the host, Juck, sounded like a strong advocate for this new approach, emphasizing Ohio State’s dominance in NIL, stating, “Ohio State’s program is just as strong, not any weaker. I mean, it’s the exact same because it’s kind of invincible.”
Ohio State’s financial advantage in NIL is staggering. The Buckeyes operate under a $20.5 million salary cap, with $13–16 million allocated to football, $4 million to basketball, and the remainder split among other sports.
Unlike other schools that struggle to balance NIL spending, Ohio State absorbs this cost with minimal impact, making its financial strength virtually unmatched.
Ohio State bringing their NIL department in-house under the Athletic Department is going to be scary for other CFB teams.
This now unlocks the Golden Lock to Ohio State’s massive alumni and donor database. Due to OSU policy, The Foundation under Brian Schottenstein did…
— JBook. (@JBook_37) June 9, 2025
To prevent NIL deals from turning into pay-for-play schemes, every deal exceeding $600 must go through NIL Go, an evaluation system run by Deloitte. He explained how this system works:
“They’re going to look for similar players first. Then they’re going to look for similar deals and they’re going to spit out a number. Now let’s say that number is 20,000 bucks. They’re going to submit that back to Ohio State and Waffle. All clear, good to go. What if they say it’s only worth 10,000 bucks? Well, in that scenario, they have rejected the deal.”
Once rejected, athletes and schools have three options: renegotiate, accept the lower amount, or appeal. If a deal is rejected twice, it goes to the CSC, an independent enforcement body that ensures compliance with NIL regulations and salary caps.
“Schools can’t go over 20.5 million,” Juck said, stressing the importance of financial transparency in the new system.
Beyond regulation, Ohio State’s NIL system thrives on its business network. Juck highlighted the appeal of partnering with Ohio State athletes, stating, “Being affiliated with Ohio State is printing money, man. The enticement to do this from the business owner standpoint is huge.”
Business owners now redirect marketing funds toward NIL deals rather than making blind donations.
Juck added, “We all just hit the jackpot because now we get to continue to help with something we’re passionate about. But instead of donating that $35,000 that we don’t have any say on how it gets spent, we get to keep that $35,000 and instead just take that hundred thousand dollars in marketing and set aside $35,000 out of that and use it with Ohio State advertising.”
KEEP READING: National Champion Ohio State Sets NIL Standard With Game-Changing Athletic Department-Run Collective
While some critics argue that certain aspects of NIL Go and CSC could lead to complications, donors and businesses see the shift as overwhelmingly positive.
Not everyone will adjust easily to this new NIL system, and some schools might struggle to adapt. Still, Ohio State’s strategic, transparent approach gives it a competitive edge in the evolving NIL landscape.
College Sports Network has you covered with the latest news, analysis, insights, and trending stories in college football, men’s college basketball, women’s college basketball, and college baseball!
