It appears not only are NCAA college conference commissioners on board with the House v. NCAA settlement, they are for enforcement of NIL rules. The question, however, is what will that look like?
The SEC’s Greg Sankey, ACC’s Jim Phillips, Big Ten’s Tony Petitti, Big 12’s Brett Yormark, and Pac-12’s Teresa Gould all joined a Zoom call Monday, but the answer to that question will come from Bryan Seeley, the CEO of a new enforcement organization called the College Sports Commission.
Big 12 Commissioner Brett Yormark Sends Warning Following NCAA House Settlement
“We’re in the process of developing some of those rules and structure and overall implementation of that,” Phillips said, per ESPN. “Now that we have Bryan on board, I think we’ll be able to move a little bit quicker. But we want to get this right.
“It’s one of those areas that until you have somebody leading the College Sports Commission, it’s difficult to get together with that individual and start some of that framework that will be in place.”
“Our schools want rules, and we’re providing rules, and we will be governed by those rules,” Big 12 commissioner Brett Yormark said of the House settlement, “and if you break those rules, the ramifications will be punitive.” pic.twitter.com/cJU7EzvIe1
— Heather Dinich (@CFBHeather) June 9, 2025
Meanwhile, Sankey, who met with football and baseball coaches in February, made it clear his coaches want oversight.
“If you want an unregulated, open system, just raise your hand and let me know,” Sankey said he asked his coaches, per ESPN. “And universally, the answer is, ‘No, we want oversight. We want guardrails. We want structure.’
Yormark, meanwhile, echoed those sentiments.
“Our schools want rules, and we’re providing rules, and we will be governed by those rules,” he said, per the report. “And if you break those rules, the ramifications will be punitive.”
Last week, a federal judge approved terms of a sprawling $2.8 billion antitrust settlement that means schools can now directly pay players through licensing deals.
In the first year, each school can share up to about $20.5 million with their athletes, a number that represents 22 percent of their revenue from things like media rights, ticket sales and sponsorships.
Some details regarding how each conference will handle the NCAA settlement reman quite unclear. However, Yormark has been open with his support of the $20.5 million settlement and seems excited for the future of college sports in this new NIL era.
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The NCAA President, Charlie Baker, hopes that this ruling will help schools regain control regarding payments to student-athletes. He also hopes that this will aid the market of third-party payments. Will it? Of course that remains to be seen.
Schools and conferences will have to work quickly to see how they want to handle the ruling and make use of it. Yormark has already expressed his support.
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