Bill Belichick has spent five decades coaching football at the highest level. Now, he’s preparing to begin a new chapter with the North Carolina college football program. While fans should be excited to see the legendary coach take on this new challenge, Belichick has also found himself at the center of controversy. Much of the buzz surrounding him stems from his off-the-field life, including his relationship with Jordon Hudson.
Still, for those who want to remember why Belichick became one of the most respected figures in football, his new book, The Art of Winning, is a must-read. It revisits his best moments, offering insight into his coaching philosophy and leadership journey. Even the 73-year-old himself described the writing process as a “great opportunity” to reflect on the highs, the struggles, and the invaluable lessons he learned along the way.
Bill Belichick Says Writing His New Book Was a Chance to Reflect on His Legendary Career
In a recent interview with Michael Strahan on “Good Morning America,” Bill Belichick opened up about why he decided to write his book now, after avoiding the spotlight for so long. According to him, the time was nearly right for him to do that.
FULL INTERVIEW: Former New England Patriots head coach and current UNC football coach Bill Belichick discusses his memoir “The Art of Winning” and his life on and off the field with @michaelstrahan. pic.twitter.com/NgmaCxxP9S
— Good Morning America (@GMA) May 16, 2025
“I had the chance to do it,” the writer Belichick said. I thought about it several years ago… Last year, had a little more time to do it, and was able to collect some thoughts. Brought back a lot of good memories. Some not so good ones, as well. You know, you sacking us and all that. But it was a great, great opportunity to just get some thoughts on paper and put it together.”
Belichick emphasized that “The Art of Winning” isn’t a guide on life. Instead, it’s a look at how he did his job. “It’s not about how to live your life. It’s how I did my job. If there’s a lesson in it for somebody, great. Hopefully there’s some entertaining stories,” he said.
Known for his tough and quiet style on the sidelines, Belichick gets more personal in the book. He gives credit to the people who helped shape his career—like Lawrence Taylor, Bill Parcells, and, of course, Tom Brady.
Beyond football, Belichick’s memoir offers insights into his off-the-field life, including his relationship with Jordon Hudson, which has recently sparked a massive controversy in the media. An interesting aspect to note is that his book became a bestseller, largely due to the ongoing controversy surrounding it.
Believe it or not, the memoir has already achieved a spot on the New York Times Best Sellers list. It debuted at No. 5 in the “Advice, How-To & Miscellaneous” category. It landed just behind other big titles like The Wishbone Kitchen Cookbook and We Can Do Hard Things by Glennon Doyle.
Still, some are asking—did the book climb the charts because of its content or the controversy around Belichick’s personal life? While the book does offer honest stories and insight, many believe the media buzz around his 24-year-old girlfriend played a big role in its fast rise.
Whether people love the book or are simply curious about the man behind the headlines, it cannot change the fact that “The Art of Winning” is receiving attention due to the recent controversy.
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In fact, this isn’t the first time controversy has boosted interest. Take the recent Shedeur Sanders NFL Draft slide, which helped increase viewership by 40% compared to last year. Whether you like it or not, this book is shaping up to be one of the most talked-about sports memoirs of the year.
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