The saga surrounding Bill Belichick’s 24-year-old girlfriend, Jordon Hudson, gave us another tale on Saturday, pointing out that she has forced her way into Belichick’s ad during the Super Bowl.
In case you have missed it, Hudson was in the background in the Dunkin’ Donuts commercial, which featured Ben Affleck and Belichick. Even though she did not have any lines, a report from Page Six is coming in that Hudson forced her way into the scene.
Ever since she interrupted Belichick from answering a question, people have wondered about her influence on the coach. With the recent reports coming in about the commercial, the question regarding her influence over Belichick added fuel to the fire.

Jordon Hudson’s Role in Bill Belichick’s Public Moves Again Sparks Headlines
From forcing her way into a Super Bowl ad to interrupting interviews, Hudson’s influence has sparked new controversy about her role in Belichick’s life and career.
An unnamed source who is familiar with the coach told Page Six that while she forced her way into the commercial, Belichick saw it as a way for her to get paid. While Hudson did not have any lines in the commercial, she pumps her fist along with Affleck at one point.
Yikes: Bill Belichick’s 24-year-old girlfriend, Jordon Hudson, reportedly FORCED her way into his Dunkin Donuts Super Bowl commercial.
Hudson “forced her way in… People said they’ve never seen anything like it.”
This relationship gets stranger and stranger…
😳😳😳
(via… pic.twitter.com/RuNr8rZtFC
— Dov Kleiman (@NFL_DovKleiman) May 4, 2025
This is something that aligns well with a report earlier from Pablo Torre, who mentioned that Hudson operated as Belichick’s “de factor agent” in order to orchestrate her eventual appearance in the ad.
Another report suggested that Hudson wanted to be named an executive producer on the “Hard Knocks” program, which was supposed to feature Belichick, who had just taken over the football program of North Carolina.
As the appearances together started coming in more frequently, it became clear amongst the fans that Hudson was more than just a girlfriend to Belichick. Moreover, the criticism of Hudson amid her relationship with Belichick has ramped up in the last week when Peter King called it “embarrassing.”
“This is a guy who owned every room he ever walked into and now he’s got a 24-year-old muse telling him what to do or trying to control situations that quite frankly has nothing to do with ot should have nothing to do with it,” King said.
KEEP READING: Steve Belichick’s Wife Appears To Take Shot at Bill Belichick’s Girlfriend Jordon Hudson on Social Media
King went on to say that Belichick needs to keep this situation in control. For someone like him, this was nothing short of an embarrassment.
Looking at how the story unfolds, King might just be saying what everybody feels like.
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