In the modern college football age, ability doesn’t merely bring touchdowns but unlocks doors to lucrative business. And not many players have taken advantage of this more than North Carolina’s emerging running back, Omarion Hampton.
From plowing over defenders to making waves off the gridiron, Hampton is not only gaining yards—he’s earning money through NIL contracts. But beyond the numbers and endorsements, there’s a great tale of loyalty, family values, and a young star who remained loyal to his roots.
How Much Is Omarion Hampton’s NIL Worth?
As of early 2025, Hampton’s NIL is valued at an estimated $610,000 based on data presented by On3’s NIL Tracker. That position ranks him among the top earners of college football players, particularly in the ACC.
That’s where he is one of the most attractive and marketable players. The reason for his value is because of his extraordinary play on the field, being a fan-polarizing player, and his commitment to the University of North Carolina.
Hampton’s NIL roster consists of endorsements and deals through North Carolina’s Heels4Life collective. This has assisted student-athletes in finding brands to partner with that align with their values and public image.
Though his list of endorsements hasn’t been publicly released in full detail, sources indicate he’s signed regional deals with North Carolina-based businesses. And with that, he frequently appears in promotional content created by the school and its NIL partners.
But the most staggering figure? North Carolina head coach Mack Brown recently announced that Hampton declined an NIL offer of $2.5 million from another school over the offseason.
“He could have left, making four times what he’s making now,” Brown said, “but he remained. That says a lot about what type of kid he is. That’s uncommon these days.” That single decision has turned Hampton into not only a fan favorite but also an icon of integrity in the era of player mobility and money temptations.
Omarion Hampton’s Net Worth
Including endorsements, NIL earnings, and draft stock expectations, Hampton’s net worth is estimated to be increasing by over $750,000. That’s in addition to his current NIL value and other potential incentives based on team performance and individual achievements.
While he has not yet inked with any of the national megabrands such as Nike or Gatorade, sources indicate that might change once he officially enters the 2025 NFL Draft. Hampton’s steady play and down-to-earth demeanor make him a sought-after commodity for major-brand companies seeking real and hard-working ambassadors.
Omarion Hampton did not become one of college football’s leading running backs alone. His parents, Leslie Hampton and Cory Chappell, have been a significant influence in his life, both on and off the field. His mother, Chappell, is disciplined and dedicated. “We weren’t rich, but we were rich in love and support,” she once told a local interviewer.
His dad, Hampton, has also been a constant influence in Omarion’s life. In interviews, he has continued to highlight just how much their support means to him. “My mom and dad have given up so much for me to get where I am,” he told a media day interview. “Everything that I do, I do it for them.”
Hampton’s Game
While his NIL worth tells volumes about his off-field marketability, Hampton’s on-field performance is even more deafening. At 6 feet tall and 220 pounds, the junior running back bulldozed for 1,504 rushing yards and 15 touchdowns in 2023 to earn second-team All-America status and become one of the nation’s best rushers.
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With his power-running ability, deceptive quickness, and knack for breaking tackles, Hampton is a nightmare to defend, a dream to scheme for.
His scouting report has already pegged him as a Day 1 or early Day 2 NFL Draft pick, depending on how he plays in the 2024 season. Whether punching it in from the goal line or breaking off a 60-yard run, he has that rare “every-down back” ability the NFL craves.
With the 2025 NFL Draft on the horizon, all indications indicate a promising future. For now, however, he’s concentrating on doing what he does best: scoring touchdowns, bringing pride to his family, and demonstrating that sometimes, being true to one’s roots really does pay off.
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