In the ever-evolving landscape of college football, defensive players are stepping into the spotlight, not just for their performances on the field, but for their growing value in the Name, Image, and Likeness (NIL) marketplace. Mason Graham, a dominant force on Michigan’s defensive line, is one of them.
As a standout defensive tackle for the Wolverines, Graham has become a prime example of how top-tier athletes can leverage their on-field success to build a robust NIL portfolio. With a rising profile and an expanding list of endorsements, the 21-year-old’s NIL deals have garnered significant attention. So, how much are his NIL deals truly worth?
How Much Is Mason Graham’s NIL Worth?
Mason Graham’s NIL value is among the highest for Michigan Wolverines athletes. As of April 2025, the LA native has secured major deals with companies like Wolverine Boots, Champions Circle, EA Sports, and the Randy Wise Automotive Team.
The number of deals might surprise some, but for a player like Graham, who played a key role in his team’s championship win, these numbers are nothing. His first deal was with Randy Wise Automotive in 2023, right after Michigan won the National Championship. He had a big impact on the team’s success as a freshman defensive tackle.
Since then, he hasn’t needed to look for more endorsements. In April 2023, the Rose Bowl defensive MVP signed with Wolverine Boots and renewed his contract in September 2024. As part of the “Blue Collar Crew,” he represents the brand’s hardworking image. Soon after, big names like Champions Circle and EA Sports came on board, further boosting his profile.
Currently, Mason Graham’s estimated NIL valuation is around $327,000. However, there’s no official confirmation of that number. And since he’s not listed in the On3 NIL 100 rankings, it’s hard to say exactly how much he’s earning from those deals.
Mason Graham Net Worth
Mason Graham’s exact net worth isn’t available to the public. However, his rising NIL valuation and growing list of brand deals clearly show he’s in a strong financial position. With each new partnership, the Wolverines’ defensive star has proven that he understands how to align with the right brands.
Moreover, Michigan’s standout tackle’s social media presence adds to his value. With over 37,000 followers on Instagram, the talented lineman can easily connect with fans and promote the companies he collaborates with. This kind of digital reach makes him a smart choice for sponsors.
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In fact, Mason Graham’s journey through college football highlights how much the NIL world has evolved. The Michigan lineman has signed deals with big names like Wolverine Boots, Randy Wise Automotive, and Champions Circle. These partnerships underscore both his popularity and his strategic business choices.
Graham’s strong performance on the field, as a key piece of the Wolverines’ defense and a top prospect in the 2025 NFL Draft, will likely open up even more opportunities. The better the All-American DT plays, the more attention and sponsorships he could earn.
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