It’s official! Boise State’s star running back Ashton Jeanty is officially a Las Vegas Raider. As one of college football’s most exciting non-quarterback athletes last season, Jeanty built an impressive portfolio of endorsements that has many wondering just how much the former Broncos rusher made in college.
How Much Did New Raiders RB Ashton Jeanty Make in NIL Deals at Boise State?
Before becoming the talk of college football last year, Jeanty was turning heads at Lone Star High School, where his NIL value had already hit $1.12 million—impressive for a high schooler who had yet to prove himself at the collegiate level.
Once he arrived at Boise State, Jeanty wasted no time showing he was worth every penny. His 2024 season was nothing short of spectacular, with 2,601 rushing yards that nearly took down Barry Sanders’ legendary NCAA record (missing by just 28 yards) and 29 rushing touchdowns that left defenders in the dust.
By the time he wrapped up his college career, Jeanty had racked up 4,769 rushing yards and 50 touchdowns in 40 games. The awards followed: back-to-back Mountain West Offensive Player of the Year, the Doak Walker Award, and the Maxwell Award. He even finished as the Heisman Trophy runner-up in 2024.
While Jeanty was building his legacy, he was also lifting Boise State to new heights—a Mountain West championship, a College Football Playoff appearance, and the highest ranking ever for a Group of 5 school.
NIL Partnerships
So, what companies were paying for a piece of the Jeanty brand? His partnership lineup was pretty impressive.
- SAXX Underwear signed him to a deal that runs through the 2025 NFL Draft
- The Boise Hawks minor league baseball team brought him on as a local face of their brand
- Hal Davis Jewelers partnered with him for some added luxury appeal
- Campus Ink NIL Store couldn’t keep its blue Boise State jersey in stock – it was their top seller for three straight months in late 2024
- Opendoor Real Estate just got him on board in April 2025 for a national commercial
- Sharpie recently added him to their roster of athlete endorsers
NIL Valuation Analysis
When you add it all up, experts put Jeanty’s NIL worth before his NFL Draft selection between $1.6 million and $1.86 million. On3 Sports, Sportskeeda, and CRIX11 all place him among the highest-valued running backs in college football, especially impressive since he’s not at a traditional powerhouse program.
Despite the big dollar signs, Jeanty keeps things in perspective. When talking to Fox News Digital, he offered this advice to younger athletes.
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“No. 1, don’t chase the bag. Chase your goals and dreams. Everybody seems to get away from that. I had a dream of being an NFL player three years ago, one of the best running backs. And I’m here walking in that because I didn’t chase after the bag.”
He described today’s NIL scene as “kind of the wild, wild west,” and stressed that young athletes need to stay professional and true to their values.
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