As LSU’s Aneesah Morrow continues to dominate the hardwood with her remarkable double-double streak, her marketability off the court has skyrocketed. The forward’s transfer from DePaul to LSU in 2023 didn’t just elevate her game; it transformed her NIL prospects in ways few could have predicted.
From DePaul Transfer to LSU Marketing Powerhouse
With 30 double-doubles in the 2024-25 season alone and over 100 career double-doubles, a feat matched only by Oklahoma’s Courtney Paris in NCAA Division I women’s basketball history, Morrow has established herself as one of women’s college basketball’s most consistent performers.
This on-court excellence has translated directly to her growing portfolio of brand partnerships, though specific figures remain closely guarded.
When Morrow arrived at LSU from DePaul, early reports estimated her NIL valuation at approximately $21,000, a modest figure that reflected her status before she entered the national spotlight.
Prior to her transfer, On3 valued her at just $9,700 in 2022, a significant change after her move to Baton Rouge.
The announcement of her transfer, coordinated through a partnership with education-focused AI platform Caktus AI and managed by Voltage Management, offered an early glimpse of her savvy approach to leveraging career milestones for brand opportunities. This strategic move set the tone for her expanded NIL presence at LSU.
Morrow’s Growing Brand Portfolio
Morrow’s endorsement portfolio has expanded significantly since joining the Tigers, now including partnerships with major brands like Amazon Prime and Wilson Basketball. Her recent March 2025 deal with Mediterranean restaurant chain CAVA, timed strategically with the NCAA tournament, demonstrates her appeal to lifestyle and nutrition-focused companies.
Her connection to the Baton Rouge community shows through local partnerships most notably with Gordon McKernan Injury Attorneys. This regional approach complements her national deals with Saturday House, Saie, Rebundle, Crossover Culture, and Playa Society brands spanning fashion, beauty, and sports culture.
Morrow’s on-court dominance—averaging 18.7 points and 13.6 rebounds per game this season, with her rebounding average leading the nation—makes her one of women’s college basketball’s most marketable players.
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With accolades including First Team All-SEC, Naismith Player of the Year semifinalist and AP Second Team All-American, she offers brands both performance credibility and growth potential.
Although exact figures remain undisclosed, Morrow ranked 26th in women’s college basketball NIL valuations in late 2024. This places her behind top earners like Caitlin Clark and Angel Reese, whose off-court ventures push their valuations into the millions. However, this still represents growth from her pre-LSU days as her prominence and deal portfolio have expanded.
As a projected top 10 WNBA draft pick in 2025, Morrow’s college NIL foundation provides crucial financial leverage before entering a professional league, where rookie salaries for first-round picks typically range from $76,000 to $80,000 under the current collective bargaining agreement.
Her established brand relationships offer a springboard few previous generations of women’s basketball players enjoyed when transitioning to professional careers.
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