Iowa State’s starting quarterback, Rocco Becht, carved out a name for himself in college football. After a stellar season in 2024, he delivered a standout performance in the Pop-Tarts Bowl, earning MVP honors after throwing for 270 yards and three touchdowns on 22-of-36 passing.
Beyond his on-field production, Becht’s leadership was a driving force for the Cyclone’s success this past season.
How Much Is Rocco Becht’s NIL Worth?
Becht put together an impressive campaign last season, reaching a major milestone by surpassing 5,000 career passing yards in early November.
But that was just the beginning. He etched his name in Iowa State history by breaking a record previously held by current San Francisco 49ers quarterback Brock Purdy, throwing a touchdown pass in 13 consecutive games.
Despite drawing interest from other college football programs with lucrative NIL offers, Becht remained loyal to Iowa State, determined to bring the Cyclones back into national championship contention.
That dedication has not gone unnoticed, as Becht has still managed to secure major NIL deals while staying in Ames. In November 2023, he landed his first publicly announced partnership with Es Tas Bar and Grill, a popular local spot.
By February 2024, Becht’s NIL portfolio expanded in a major way when he partnered with EA Sports to be featured in the highly anticipated College Football 25 video game. The Cyclones quarterback wasted no time sharing the exciting news, posting on Instagram with the caption, “I’m in the game.”
In April 2024, Becht landed another massive NIL deal, this time with Ames Ford Lincoln, which rewarded him with a sleek Ford F-150 Lariat Tuscany Black Ops edition.
My next drive is coming off the field, thanks to @amesfordlincoln . Exciting things to come #FutureIsBright pic.twitter.com/ZhfNz3XUP3
— Rocco Becht (@RoccoBecht) April 19, 2024
That same month, he made an appearance at a North Ankeny Hy-Vee event alongside his teammates, giving fans a chance to meet him up close while further boosting his brand.
By June, Becht had expanded his NIL influence beyond endorsements into philanthropy. He organized and funded free football camps for kids in collaboration with WeWillCollective, embracing their vision of giving back to the community. That same month, he also dedicated time to the Make-A-Wish Foundation of Iowa.
Here are the rosters for the event on June 23rd at SE Polk High School. pic.twitter.com/IQAYq1Ra1U
— Brent Blum (@brentblum) May 25, 2024
Most recently, in August 2024, Becht expanded his NIL portfolio once again by partnering with ONIT Athlete.
As per On3, his NIL valuation amounts to $581,000.
Rocco Becht’s Net Worth
Through two seasons with the Cyclones, Becht has put up impressive numbers, racking up 6,690 passing yards, 48 touchdowns, and just 18 interceptions. His consistency has been a major asset, as he managed to throw at least one touchdown pass in 18 consecutive games during the 2024 season. So, many believe that Iowa State is currently in safe hands, including the former Cyclones wide receiver Jayden Higgins.
KEEP READING: QB Rocco Becht Opens Up On His Decision to Stay at Iowa State
Beyond his performances on the field, Becht has built a strong personal brand off it. His social media presence continues to grow, with over 27,000 followers across Instagram (17.8K), TikTok (1.1K), and X (8K).
While his exact net worth remains undisclosed, his NIL valuation sits at an impressive $581,000, suggesting his actual earnings could be in that range. As he gears up for another season, all eyes are on Becht to see if he can lead Iowa State back into the national championship conversation.
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