Colorado HC Deion Sanders Spins Norvell Jape Into Blenders Sunglasses

    Colorado head coach Deion Sanders has spun japes about his swaggy demeanor into a million dollar sunglasses line and marketing campaign.

    Colorado Buffaloes head coach Deion Sanders doesn’t need any PR help. The man they call “Coach Prime” is his own walking, talking, mega brand. But when Colorado State Rams head coach Jay Norvell called him out early in “Rocky Mountain Showdown Week,” Sanders spun it into a motivational tool and business investment.

    Colorado HC Deion Sanders Spins Norvell Jab Into Blenders Sunglasses

    “When I talk to grown-ups, I take my hat and my glasses off. That’s what my mother taught me.”

    Norvell’s comments early in “Rocky Mountain Showdown” week sparked a motivational fire under coach Sanders and his Colorado team, not that the current hot topic team in college football needed any bulletin board material.

    With the on-field result yet to be seen, the Colorado State head coach’s comments saw Sanders make significant financial success.

    In response to Norvell’s jab, Sanders promoted his recently launched line of sunglasses in Blenders Eyewear. The distinctive gold sunglasses have been turning heads everywhere after the Colorado head coach gifted them to the entire team late in the week.

    Sensing an opportunity to further the media hype around the program, Sanders’ has furnished multiple personalities covering the sport with a pair of his unique signature specs — including Pat McAfee, Stephen A. Smith, and Shannon Sharpe.

    Sporting the sunglasses on ESPN’s flagship “College Gameday” show, Sanders dished them out to Dwayne “The Rock” Johnson.

    What started out as one head coach getting after another in the media during the run-up to a big game has ended up with Sanders’ reportedly netting $1.2 million in sales in the first day of sales alone.

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