Brian Kelly’s move to LSU represented a turning point in college football, both for the program and for the financial landscape of coaching contracts. His expensive contract underscores LSU’s dedication to securing top-tier leadership for its football program.
Brian Kelly’s Salary & Contract in 2025
Kelly is expected to earn $9.9 million from LSU by 2025. This includes a base salary of $400,000, additional compensation of $9 million, and a $500,000 longevity incentive awarded each July while he is head coach.
His 10-year contract, which runs from 2022 to 2031, guarantees $95 million in annual salaries that will grow with time. The contract has performance-based incentives:
- Bowl Eligibility Bonus: $500,000 for achieving bowl eligibility
- SEC Championship Appearance: $75,000
- SEC Championship Victory: $150,000
- College Football Playoff (CFP) Semifinal Appearance: $200,000
- CFP National Championship Game Appearance: $300,000
- CFP National Championship Victory: $500,000
- SEC Coach of the Year: $50,000
- National Coach of the Year: $75,00
The contract also includes non-monetary incentives such as two courtesy vehicles or car allowances of $1,000 per month, an interest-free loan of up to $1.2 million for a home purchase, and 50 hours of annual private jet travel.
Brian Kelly’s Net Worth
While Kelly’s exact net worth is not publicly published, his immense earnings from coaching contracts and sponsorships indicate a significant wealth accumulation. Kelly’s financial holdings were bolstered by his time at Notre Dame and other universities before joining LSU.
His current contract with LSU, worth $95 million over 10 years, features a variety of performance incentives and rewards, which strengthens his financial situation.
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The deal’s buyout clauses demonstrate LSU’s commitment; if Kelly is terminated without cause, the institution will owe him 90% of his remaining contract value. For example, as of November 2024, this would be almost $51.7 million.
These figures highlight LSU’s enormous investment in Kelly, which reflects his prestigious standing in the college football coaching rankings.
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