Keelon Russell, the future Alabama Crimson Tide QB, has kicked off 2025 with a bang. The reigning Gatorade National High School player of the year has already enrolled early. He’s potentially set to replace Jalen Milroe, who left for the NFL. On top of that, Russell already has an excellent Name, Image, and Likeness (NIL) valuation.
How Much Is Keelon Russell’s NIL Worth?
According to On3’s NIL rankings, Russell has a NIL valuation of $1.7 million as of Mar. 2025. This ranks him at No.3 in college football NIL and No.34 in On3 NIL 100. It’s a clear testament to the QBs influence as an athlete.
Watch Alabama freshman QB Keelon Russell throw in crimson for the first time today: pic.twitter.com/c7gmvdOnjK
— Sidelines – Bama (@SSN_Alabama) March 4, 2025
Russell’s NIL portfolio includes several huge partnerships:
- Yea Alabama: This is the official NIL program of the University of Alabama. It develops and leverages Name, Image, and Likeness opportunities for Alabama’s student-athletes.
- Panini America: Russell inked a deal with this sports and entertainment collectibles giant. He will feature in their line of collegiate trading card products. The young QB’s NIL agreement with Panini is an exclusive, multi-year autographed trading card deal.
Keelon Russell’s Net Worth
Love’s net worth is currently estimated at $1.7 million, thanks to his NIL valuation. This figure will increase as he secures more sponsorships and endorsements.
Russell joins an impressive lineup of current and future college football stars with exclusive Panini partnerships. This includes Georgia Bulldogs WR Zachariah Branch, Nebraska Cornhuskers QB Dylan Raiola, and Texas Longhorns QB duo Quinn Ewers and Arch Manning.
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Also on the roster are Ohio State Buckeyes QB duo Julian Sayin, signee Tavien St. Clair, and Florida Gators WR commit Vernell Brown III.
Russell, a native of Duncanville, Texas, committed to Alabama in June 2024 and enrolled at the university in Jan. 2025.
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