College football has changed dramatically with the introduction of Name, Image, and Likeness (NIL) deals, allowing players to earn substantial income while still in school.
Texas Tech’s starting quarterback, Behren Morton, is a prime example of an athlete capitalizing on these opportunities. With multiple NIL deals and growing prominence on the field, Morton’s valuation is rising fast.
How Much Is Behren Morton’s NIL Worth?
Morton has secured significant NIL deals as he heads into the 2024 season. According to On3, his NIL valuation is an impressive $1.7 million, making him one of the top-valued quarterbacks in college football.
One of Morton’s notable NIL agreements is with The Matador Club, a Texas Tech NIL collective. This deal dates back to July 18, 2022, ensuring that 100 football players receive $25,000 annually.
Morton has also signed with Equity Sports, an agency that represents elite athletes. This allows him to focus on his performance while they handle his NIL negotiations. With Texas Tech entering a new era in the Big 12 and Morton solidifying his status as QB1, his NIL valuation is expected to remain strong.
Morton’s on-field performances have significantly boosted his value. He led the Red Raiders to a 4-1 finish last season, including a 34-14 Independence Bowl win over the California Golden Bears.
In 10 games, he threw for 1,757 yards and 15 touchdowns, showcasing his potential as a high-level quarterback. His ability to deliver standout performances, such as a career-high five-touchdown game, increases his marketability.
Behren Morton’s Net Worth
According to People Ai, Morton’s net worth 2025 is approximately $560,000. While this is lower than his NIL valuation, it accounts for actual earnings, expenditures, and contracts executed so far. However, we still recommend that you take this information with a grain of salt.
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As Morton continues to excel on the field and attract more endorsements, his net worth could increase significantly by the end of his college career. With a strong 2024 season, he may command even larger NIL contracts and sponsorships, further solidifying his financial future in college football and beyond.
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