North Carolina HC Bill Belichick has been drawing a lot of unwanted attention lately, which is odd for someone who has made a career out of stonewalling press conferences. Unfortunately for Belichick, the biggest questions from the press are about the off-field drama with his 24-year-old girlfriend, Jordon Hudson.
Despite all the noise, the Belichick family reportedly worries about the coach. But prominent sports commentator and podcaster Colin Cowherd said the problem is much bigger.
Colin Cowherd Rips “Overblown” Concerns Around Bill Belichick’s Relationship
While many are giving their opinions online over Bill Belichick’s romance with the 24-year-old Hudson, commentator Colin Cowherd decided to toss the entire jewelry box out the window. Recently, Cowherd tore the narrative that Belichick has lost control apart.
Sunday thoughts on Bill Belichick & Jordon Hudson pic.twitter.com/Pe8BDdBk6s
— Colin Cowherd (@colincowherd) May 18, 2025
“Stop me if you’ve heard this one before,” Cowherd opened, “a wealthy old man starts dating a young, ambitious woman, and suddenly the family is concerned.”
The tone was marinated in sarcasm, but the message was rather clear. This is not about legacy. It is about the will.
According to Pablo Torre, via Cowherd, the Belichick clan is “extraordinarily concerned” about Hudson’s growing influence. One family source went as far as saying her presence could be “detrimental” to everything Belichick has built. Cowherd wasn’t buying the concern.
“We’ve literally got Ring [doorbell] video proving Bill knows exactly what he’s doing,” Cowherd quipped, referencing a viral clip of the coach sneaking out of an undisclosed house, allegedly Hudson’s, after a supposed night over.
“Let’s be honest — families aren’t worried about Bill; they’re worried about the will,” said Cowherd, alleging the family fears Hudson’s effect on his reputation.
“This is a Hall of Fame coach, ghosted by the league, taking a calculated swing at a rebrand,” he said. In other words, this isn’t some midlife meltdown regarding the coaching concerns that have been raised.
As Cowherd himself puts it, “You really think Belichick… lost his playbook in the last eight months? Come on.”
A four-game losing streak doesn’t erase six Super Bowl rings, and according to Cowherd, Hudson isn’t a liability. If anything, she’s a co-pilot.
There have been reports of everything, ranging from bizarre email requests to the infamous CBS Sunday Morning sit-down that ended with more questions than answers. The 73-year-old coaching legend can’t seem to dodge the headlines no matter what he does on the field.
Just when the chatter was turning into whispers, Pablo Torre’s podcast blew it wide open again.
Reports have also suggested that she pushed into a Super Bowl commercial and tried to snatch a producer title on an aborted “Hard Knocks” docuseries. Now that sounds bold, but then again, when has Bill Belichick been shy?
RELATED: Paul Finebaum Tackles Jordan Hudson–Bill Belichick Obsession in Blunt On-Air Exchange
“They’re building their own brand in Chapel Hill, no less. Air Jordan Hudson,” said Cowherd. With that one line, he flipped the narrative. Maybe Bill Belichick’s not spiralling. Maybe he’s just evolving.
If the world is wondering if this relationship is real or just strategic PR, maybe it is both. Either way, Bill Belichick seems to know exactly what he’s doing. Just don’t ask his family to co-sign the TikToks.
College Sports Network has you covered with the latest news, analysis, insights, and trending stories in college football, men’s college basketball, women’s college basketball, and college baseball!
