NIL Valuation: $6.6 million
The Texas quarterback and member of the Manning football dynasty leads all college athletes in NIL earnings, with major deals including Red Bull and EA Sports.
NIL Valuation: $6.5 million
The Colorado quarterback and son of Deion Sanders boasts partnerships with Nike, Gatorade, and Mercedes-Benz, among others. Recently, he was selected in the fifth round of the 2025 NFL Draft. While he isn’t in college sports anymore, the deals he made during his collegiate years will be a mark players aim for for years.
NIL Valuation: $4.8 million
As a top recruit for Duke, Flagg’s NIL valuation reflects his potential as a future NBA star. In his freshman year with the Blue Devils, Flagg went off, averaging 19.2 points per game on the way to a Final Four appearance. He is widely expected to be the first overall pick in the 2025 NBA Draft.
NIL Valuation: $4.3 million
After transferring from Georgia, Beck’s NIL value surged with endorsements from Beats by Dre, Chipotle, and Morgan & Morgan.
NIL Valuation: $4.1 million
The most-followed NCAA athlete on social media, Dunne has deals with Vuori, American Eagle, and Sports Illustrated, making her the highest-paid female college athlete.
NIL Valuation: $4 million
The Ohio State wide receiver has secured endorsements with Nintendo and Red Bull, reflecting his status as one of college football’s top talents. As a rising sophomore, he’ll be the biggest offensive weapon for the Buckeyes as they try to repeat as national champions.
NIL Valuation: $3.8 million
Projected top pick in the 2026 NBA Draft, Dybantsa’s NIL deal with BYU highlights the growing influence of NIL in college basketball. The BYU commit hasn’t even played any college basketball yet, but is one of the most talked-about recruits in recent memory.
NIL Valuation: $3.8 million
The Florida quarterback’s NIL valuation underscores his prominence in college football’s landscape.
NIL Valuation: $3.7 million
Sellers’ NIL value highlights his impact and potential within the South Carolina football program.
NIL Valuation: $3.2 million
Son of NBA legend LeBron James, Bronny has secured deals with Nike, Beats by Dre, and PSD Underwear, capitalizing on his massive social media following.
