Mason Taylor NIL: How Did the New York Jets TE Make in NIL Deals at LSU?
The list of LSU tight ends to total 100 career receptions and 1,000 receiving yards is short. In fact, Mason Taylor is the only name in that category. Taylor, just drafted by the New York Jets, leaves Baton Rouge as the team’s all-time most productive tight end, totaling 129 receptions for 1,308 yards and six touchdowns.
With that production, how did Taylor benefit financially? Here’s a deep dive into his NIL opportunities.
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How Much Is Mason Taylor’s NIL Worth?
On3 reported that the newly drafted New York Jets TE Taylor’s NIL value was $199,000 in August 2023. That mark ranked within the top 275 of the college football NIL rankings. The LSU standout had signed a number of NIL deals during his time in Baton Rouge.
Mason Taylor’s Net Worth
In August 2023, Taylor signed an NIL deal with Sunshine Quality Solutions, a John Deere dealer with 17 locations in southern Louisiana and Mississippi. Other LSU players with an endorsement deal with the company included linebacker Harold Perkins and offensive linemen Will Campbell and Emery Jones.
“I’m excited to partner with Sunshine,” Taylor said in a statement. “It’s a blessing to partner with such a reputable company and utilize my Name, Image, and Likeness for a fun and impactful campaign. We took a concept that can relate to, clearing a path to victory, and put a little twist on it.”
Taylor also had endorsement deals with Gordon McKernan Injury Attorneys and Raising Cane’s, a fast-food chicken finger chain.
Taylor’s Game
NFL.com analyst Lance Zielein compares Taylor to Philadelphia Eagles TE Dallas Goedert.
“Ascending tight end with plus catch talent and Hall of Fame bloodlines,” Zierlein said. “With just three seasons under Taylor’s belt, more growth is expected in both his game and frame.
“He’s a smooth athlete with adequate acceleration and the tools to become a more effective route runner in time. He feels defenders around him and catches with sudden hands and elevated focus when needed.
“He can handle blocking duties on the move or in space, but in-line action will be a challenge for him. His game needs polish, but Taylor has the ability to become a higher-volume target for a team looking to upgrade at the ‘F’ tight end spot.”
Yahoo Sports’ Charles McDonald believes Taylor looks the part.
“Taylor might not be as flashy or explosive as Tyler Warren and Colston Loveland, but he should be a quality starting tight end in the NFL sooner rather than later,” McDonald wrote.
Taylor’s father, Jason, is a Pro Football Hall of Famer. His uncle is Zach Thomas, a 13-year NFL professional at linebacker.
