Despite recent doubts about his playing ability, Shedeur Sanders remains one of the biggest names in the entire 2025 NFL Draft field. He has signed mega sponsorship deals with Nike, Gatorade, and Mercedes-Benz, showing the strength of his personal brand.
What has specifically shown up for Sanders, however, is his ability to stay marketable while facing criticism, which speaks to his confidence and popularity.
Gatorade Shines Spotlight on Shedeur Sanders With Powerful Pre-Draft Ad
Sanders signed a sponsorship deal with Gatorade way back in 2022 while he was still a member of Jackson State. That relationship stayed strong when he moved to Colorado and continues as he heads into the NFL.
With the 2025 NFL Draft around the corner, Gatorade released a new video to celebrate Sanders.
Ahead of Thursday’s first round of the 2025 NFL Draft, Gatorade released a tribute to former Colorado QB Shedeur Sanders.
Sanders signed an NIL deal with Gatorade in 2022, and the partnership will continue as he heads to the NFL.
Story: https://t.co/ip2zsAim7E pic.twitter.com/ud9amNDAQD
— Nick Schultz (@NickSchultz_7) April 23, 2025
After an impressive final season in Boulder, he’s viewed as one of the top quarterback prospects for this year’s draft.
The video, titled “Name on My Back,” shows Sanders practicing, aiming throws at a target. The message behind it is clear: he’s not avoiding the spotlight — he’s facing it head-on. This short film is part of Gatorade’s Lose More, Win More series, which focuses on athletes who rise through tough moments.
Reflecting on the partnership, Sanders shared his appreciation for Gatorade’s support over the years.
“Gatorade has had my back since day one, through all the sweat, the ups and downs,” he said. “It’s really an honor to be a part of this campaign and continue on this journey with them as I get ready to live out my dream in the NFL.” As he steps into the next chapter of his career, Sanders continues to show that his drive, confidence and connection with fans go far beyond the football field.
KEEP READING: Top 10 QBs in the 2025 NFL Draft
As Sanders prepares for the NFL, his continued partnership with Gatorade highlights both his rising profile and the strong brand he’s built along the way.
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