Duke’s K Center offers professional-grade facilities, including custom Sorinex racks, multiple practice courts, and the university’s third Gatorade Fueling Station. Under Jon Scheyer, Duke continues its tradition of NBA development, producing No. 1 overall picks like Kyrie Irving, Zion Williamson, and Paolo Banchero.
Kentucky boasts an estimated $5 million NIL value supported by its collective, Club Blue. The Joe Craft Center provides 24-hour access to separate practice courts, locker rooms, and video rooms for both men’s and women’s programs.
Kansas shows strong NIL commitment through the Mass St. Collective and partnerships with brands like Fanatics, generating over $4 million in NIL profits.
Arkansas has emerged with significant NIL influence, particularly after hiring John Calipari and leveraging relationships with donors like John H. Tyson. Their Martin Family Basketball Performance Center features two full-court gyms and advanced hydrotherapy resources.
UCLA leads all Pac-12 programs with 125 overall NBA Draft selections and offers initiatives like Westwood Exchange and Westwood Ascent to help athletes navigate NIL opportunities.
